Coca Cola’s television commercials used to say that it “would like to teach the world to sing, in perfect harmony.” Now, 30 years later, Coke has announced it will begin offering a digital music download service for the UK. []. This time it’s hardly idealistic, though, as this more recent initiative is just a belated reaction to Pepsi’s deal with the Apple iTunes Music Store, in which the arch-rival soda maker will give away 100 million free song downloads. So put those love beads away and take the flowers out of your hair, people!!

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