November 29, 2004
Product Life Cycle
iPod Adoption Rate Faster than Sony Walkman. This isn't really news, considering that the iPod, one of my personal favorite devices, has become a social icon in itself. But they will be studying this in B-schools for years, as the accelerating rate of "early adopters" for Apple's iPods outpaces anything about the product life cycle witnessed in American marketing before now. Seems like the iPod is one of the very few successful examples of the viral growth phenomenon talked about so often during the days of the Internet bubble.
Posted by glenn
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