Apple was forced to kill its $0.99 rental offering for television programs. As Greg Sandoval of CNet observes, this is the media industry’s reaction to technological change — trying to put the MPEG genie back in the bottle. Good luck, Luddites.
The Hollywood studios and TV networks don’t want another Netflix. Look around. They’re trying to stuff that genie back into the bottle. The talk coming out of Hollywood is about raising prices for content and offering Netflix less content, not more. There is no consensus in Hollywood about anything, but a large number of decision makers want to see their shows and films offered online on a pay-per-view basis as they try to protect their margins.
Posted from glenn’s posterous