We all know that US airlines are hard-pressed for cash in light of the escalation in oil prices this year. And maybe — but just maybe — most travelers can put up with being charged for checking not just additional bags, but also their first and only suitcase. But $7 for a blanket and pillow and fees for water? It is certainly an odd industry where the market innovators, like Jet Blue, are best known for devising clever new ways to reduce customer service. In most other markets, the leading firms look for ways to avoid commoditizing their product and achieve scale economies. Perhaps it is too much to expect for an industry where consolidation has resulted mainly in money losing price wars. If the airlines are determined to further alienate their customers, this is the way to go. I’m just glad that, as a man, I don’t get cold on airplanes!!
