I love Apple TV and think the long-awaited integration of the Internet and television is about to go viral.
People familiar with the company’s plans also said that Apple executives are well aware that the battle for the living room is going to be arduous, and that the company must get it right the next time. In 2008, when Mr. Jobs re-launched the failed Apple TV at another Apple event, he said: “All of us have tried. We have, Microsoft, Amazon, TiVo, Netflix, Blockbuster. We’ve all tried to figure out how to get movies, over the internet onto a widescreen TV, and you know what, we’ve all missed. No one has succeeded yet.”